There are too many distractions, many channels and noise in the market nowadays that marketers are finding new ways to attract customers. They have figured out strategies that do not work, so they are trying to modify advertising messages, and yet cannot find the exact way how to do it.
The solution, according to experts in marketing, lies in giving customers and potential clients what they want. One guide is to know that people are continually looking for answers to their questions, what would inspire them, what ways and things would make their lives easier and better, and others. If you are the brand that provide these things to your potential customers would become successful.
A smart marketer would create a content that meets the desires and specific needs of their target market, instead of sending out self-serving messages based on a shotgun and interruptive method. In this type of marketing, called inbound marketing, the marketer would develop a message that will attract potential customers, engages and delights them, and prompting them not only to purchase but also to spread their message to their fellow friends and colleagues and families. It is described as an organic method of marketing that is self-sustaining and can carry on as time goes by. It is different from outbound marketing since it does not need to disturb your potential customers, but instead, it addresses their needs and desires, thereby building trusts and make them more responsive to the product or service.
The methodology of inbound marketing aligns both sales team and marketing, thus getting them to work together toward a common objective. The system works in a way that the marketing team will focus on getting the attention of the prospects at the point of interest, then the sales team would turn those leads into an engagement, and finally the customer service team would delight the customers as they make their purchases. With this method, you have customers who at the end are happy and would want to share their experience to their families, friends and colleagues.
Know that there is a sales and marketing software platform that popularized the methodology of inbound marketing. Using a flywheel model, this platform has three stages, and these are attract, engage and delight. In the stage of attract, the prospects would meet your content and make interaction with your company for the first time. The objective of attract stage is in the provision of value to the prospects.
There will be an engaging of prospects during the engage stage, and this is where they become interested to be your customers. It is the objective at this stage to remove as many obstacles along the purchasing way of your buyer thus making their purchase as easy as possible.
In the delight stage, your concentration then is to generate happiness for your buyers by making their lives simpler and thus continue to give solution to their problems.