When coming up with an event, ways of making the event known to the prospect audience should be highly considered. These strategies should work in ensuring that those targeted to attend the event should be able to be there for the event in huge numbers. Event engagement platforms work best in creating conversations among people who are interested about the event and increase the number of who will be interested in attending the event. For the idea of forming event engagement platforms to work, some things must be put into consideration.
The most explored way of increasing traffic to the event engagement platforms is by involving influencers in the marketing team. Influencers will make sure that you get as many people as possible to attend the event. The influencers have an idea of how to get the word out there and have an in depth knowledge of the event engagement process and procedures and how to use it. Them talking about the event or creating conversations on the event means that many people will talk about the event hence increasing the engagement on the platforms.
Live polls are way easier to use than starting conversations and getting responses from people one at a time. Live polls makes it easy to start a conversation and know the number of people who contribute to the conversation and how they respond. Live polls are usually open hence anyone can take part in the conversation making it easy to use more interactive. By using live polls you can create conversations revolving around the event and know how it is received by different type of audiences.
Another way of getting more people into the event engagement platform is by creating contests. People love to bet or try their luck especially when there is a catch. The end game of a contest can be that an individual is given a ticket or something related to the event hence can attract people to take part in the event. The contest can be handled in several ways with the same motive depending on the marketing strategy.
Coming up with a mobile app is an idea that can be exploited. The mobile app can be designed in a way that the users get the latest notifications and online live conversations about the event. The mobile app can be exploited in making the users enjoy their time at the event and have an easy time the whole period that the event will take place.